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Understanding What a Musician Manager Does and How to Get One for Your Band

Are you a musician looking to take your career to the next level? If you are hoping to find someone who can provide the guidance and support you need to succeed, then music artist management is vital. A musician manager is your key point of contact and advocate in the music industry. They provide invaluable advice and could be the link between you achieving success or not.

What is an Artist Manager

Do you have an artistic talent you would like to share with the world? Becoming a professional artist can be challenging, and having an experienced and knowledgeable team is key to success. The most significant and crucial role in this team is the artist manager.

An artist manager coordinates all aspects of a musician’s career, from music production to strategic marketing plans. They coordinate all deals related to gigs, recordings, music videos, and other business affairs. The manager helps clients develop their brand identity and create strategies for long-term success. They help their clients find opportunities to increase their chances of succeeding as artists while balancing artistic integrity with profitability. Managers can also assist in negotiating contracts or finding labels that are right for their client’s overall vision.

What Are the Responsibilities of an Artist Manager?

When addressing their client’s business and professional development, a competent manager must wear many hats to be successful. They are responsible for a wide variety of things, including the following:

Contract talks and negotiations

Contracts in the music industry are relatively challenging to understand. Providing strategic counsel to clients and acting as their representative in business negotiations are significant components of artist management. Because managers have a monetary interest in the success of their clients, it is in their best interest to exert maximum effort during negotiations to secure the most favorable terms. A competent manager is adept at negotiating and has excellent interpersonal skills.

Promotion and public image

The marketing and branding efforts that an artist puts in can have a significant impact on how successful they are. A manager can help shape a musician’s public image by paying attention to the most recent developments in popular music and culture.


When planning an artist’s tour schedule, managers collaborate with the artist’s record label and booking agent to produce the best possible itinerary. Excellent logistical and planning abilities are necessary while organizing tours because there are many moving pieces. Managers make it their business to get their clients booked at reputable venues and markets, and then they follow up to ensure that tours go off without a hitch.

Artist development

Managers play an essential role in the creative development of their artists. Music managers typically have relationships within the industry with music producers or other artists who are willing to engage with their clients and assist them in developing as musicians. Most of the time, managers communicate daily with the artists they represent and advise them on a wide range of creative and professional choices.


The success of an artist is dependent on how well they are promoted. A manager will exert significant effort to promote their clients’ music and security features on music websites and magazines, which will assist in expanding their audience.

Managing one’s finances and preparing a budget

The best managers assemble teams of people to assist artists in managing their finances and ensuring that their tours and productions stay within their budgetary constraints. It’s uncommon for artists to have the financial knowledge or interest necessary to manage every aspect of their finances on a granular level. It is common practice for artist managers to put their clients in touch with qualified business managers and accountants who can assist them in managing their finances.

Multimedia opportunities

Opportunities outside the music industry present themselves to artists as their careers progress and become more successful. It is common practice for celebrities in the music industry to make cameo appearances in films and television series, as this helps develop their brand and broaden their audience outside the borders of the United States.

How Does a Music Manager Make Money?

Music managers are an essential part of the music industry. They are responsible for helping artists build their careers, from negotiating contracts to booking performances. But how exactly do music managers make money?

The most common way is through a commission-based structure. Music managers usually take a percentage of their client’s earnings, ranging from 5% to 15%. The exact amount depends on the agreement between the manager and the artist. A good manager will help grow an artist’s career, resulting in higher income for both parties in the long run.

In addition to the commission, some music managers may receive additional compensation, such as performance bonuses or other incentives. This allows them to be rewarded when they successfully negotiate higher paydays for their clients or secure more appearances or opportunities.

How to Find The Right Artist Manager as a Musician

As a musician, working with the right artist manager is essential to success in the music industry. But how do you know who is the right fit for your sound and career? Finding someone who shares your vision and has experience in the field is critical.

The key is to do your research on finding an artist manager. Look at their past experiences, accomplishments, and connections within the industry. Ask yourself questions such as: “What kind of musician have they worked with before?” Who are some of their high-profile clients? Are they up-to-date on current trends in the industry? Considering all these factors will help you narrow down potential candidates who could be a good fit.

Reach out to people you know and trust who have insight into artist managers or other contacts you could use.


In conclusion, a music manager can be a great asset to any band, providing the guidance and skills needed to help you reach your goals. From managing finances to pitching your music to labels, managers will help take your career as an artist to the next level. Researching management companies and finding one that is a good fit for your band is essential for success. Don’t be afraid to ask questions while finding the perfect manager. Contact GUIÓN PARTNERS to get started!