Skip to content
two rappers

What is The Best Way to Get Your Music Noticed?

Amid the rise of new media and globalization, the music industry has undergone profound changes. These days, you can use your smartphone to record a song while you’re at home. The availability of recording technology has created an ever-growing ocean of undiscovered music.

Here are 4 Brilliant Ideas to Get Your Music Noticed

You can no longer only depend on your songs to build a fan base and have your music noticed. The strategy for introducing your music to new listeners has changed as a result of social media, streaming platforms, and societal changes. These might help you make the most of the resources available to all musicians and promote your music to record labels and new listeners.

1. Create a brand

The music is important, but you also need to stand out from your industry counterparts and get attention from the public. Creating a brand helps you construct an image and provide your fans with an experience that goes beyond your music. If you’re having trouble defining your brand, consider your target market and what makes you unique. Build your reputation and narrative around the qualities and personality quirks that set you apart.

The appeal of developing a brand is that you can choose how you want to be seen. Incorporate everything from your social media to your album covers and merchandise designs.

Create a standard website if you don’t already have one. This will be your online presence in a sea of artists vying for attention. A well-written bio, all of your songs, any upcoming tour dates, and connections to all of your social media accounts should all be included on the website.

You can add eCommerce functionality to your band’s website in a number of ways so that fans can purchase merchandise and help spread the word about you. The most crucial thing to remember is to include your contact information so that fans, other artists, labels, and anybody else in the business may get in touch with you.

2. Actively engage on social media

Online presence is just as vital as in-person presence nowadays, if not more. By creating a presence on social media, you may increase brand awareness and reach a global audience. Consistency is essential for a social media presence, just as it is for honing your musical art. Choose the platforms you wish to concentrate on, and post often.

To save you from the daily headache of coming up with content, you may schedule posts in groups and have them planned out ahead. While certain platforms, like Facebook, offer native scheduling features, there are a ton of applications that can plan posts on any network, so you don’t have to think about what you’re going to share every day.

In that case, what kind of content should you publish more often? Absolutely everything! Share a variety of information and personalize each of your posts for each platform. Make sure to include your brand’s picture in every post to create a unified online presence.

Social media’s secret sauce is interaction. Use the resources at your disposal to communicate personally and connect with people all around the globe. Any material that your fans submit about you should be shared and reposted. Respond to comments and direct messages from fans to engage in meaningful conversation.

3. Establish a mailing list

People may find your music by visiting your professional website and social media pages. Build a strong connection with new followers by collecting an email list. To grow your list, provide a special product in exchange for their email address. Get innovative and identify a product that appeals to your fan base.

As soon as you have a list of addresses, you can begin sending out regular emails. Every email you send should have a clear call to action that encourages the recipient to do something, such as purchase a limited-edition piece of merchandise or listen to a playlist of your favorite songs that provides insight into the music that inspires your work.

4. Upload your music to streaming platforms

With the advent of streaming services, both the music industry and the promotion of new artists have been revolutionized.

It’s critical that you avoid falling behind in the booming music streaming market. The most well-liked places for music fans to listen to their favorite musicians and find new music are streaming sites. You want your music to be accessible on the most popular and reliable streaming services so that fans can find it quickly and easily. They won’t even try to listen to your music if you make them go searching for a means to do so. You may effectively reach them by making all of your older and more recent releases available on the streaming services where you believe your ideal fanbase spends the most time. The most popular streaming platforms are Apple Music, Spotify, YouTube, SoundCloud, Beatport, Pandora, and Bandcamp. To reach a larger audience, you may even produce audio ads of your music to play on various sites. While some sites, like SoundCloud, let you submit your music for free, others, like Spotify, require independent musicians to handle distribution on their own.

What is the best way to get your music noticed?

There are several ways to market your songs and spread the word about your music, including streaming, touring, licensing, and more. Above all, writing excellent music is the best way to have your tunes heard. While branding and advertising aid in the distribution of your music, you still need a product that sells itself.

Spend time perfecting your musical skills, composing songs, and developing your sound so that you may boldly pursue a career in music while being proud of the work you are exhibiting. If you’ve already found your niche in the music industry and have a collection of songs under your belt, you may utilize the strategies discussed above to market your music.

If you’re finding it difficult to put your music out there, contact GUIÓN PARTNERS today to learn more about how our music management services can benefit you.