What Are the Keys to A Successful Music Marketing Campaign?
Most musicians have the misconception that if they make good beats, the audience will come. However, that is not always the case.
While releasing new music is exciting, you have to invest time and resources into promoting it on the right platforms to the right people. It takes effort to get your tracks in front of as many people as possible.
The good news is that music marketing pays off spectacularly when done right. BBC News reports that global music revenue increased by 18.5% and reached $25.9 billion in 2021. Streaming subscriptions also rose from 150 million subscribers in 2017 to 500 million in 2021.
Long gone are the days when artists had no say in how their music was promoted. They solely relied on record labels and managers to represent their craft. The internet has enabled many talented musicians to do their marketing and promotions, and we are seeing some amazing artists emerge.
There are limitless chances and many cost-effective strategies that artists can use to promote their music with music marketing services.
Powerful Strategies for A Successful Music Marketing Campaign
Your music marketing campaign should get the attention of a large audience in the competitive genre. The following music marketing methods are highly successful in creating an effective music campaign:
Identify Your Target Audience
The first step of any marketing campaign is to know your psychographics and demographics. You must know what type of people are interested in listening to your music genre and the bands strongly influencing your music production.
For example, if rock is your genre and you are inspired by some famous rock bands like Queen or Linkin Park, you can target their fan base to promote your music.
This strategy also includes identifying the platforms and social sites most of your target audience use for music. You can also use the data from social media platforms and Spotify for Artists to analyze your audience demography.
By identifying the target audience, artists can save time and effort. Moreover, it will be easy to retain subscribers/viewers who have similar music interests.
Create Your Website
A website is a must for everyone who is conducting marketing campaigns. Your music marketing campaign can significantly benefit from a website. It is a one-stop solution for visitors. You can have the following benefits by having a website:
- Visitors who are new to your music can get an idea of what type of music you produce.
- A website has the natural tendency to build credibility for the host. Nearly all musicians (famous and underrated) have official websites. A website will increase your credibility and create awareness.
- Visitors can visit your website to see your upcoming tours, book tickets, buy merchandise or connect with you.
- A website opens new marketing mediums like SEO and paid advertisements (PPC).
- You can have valuable insights on visits and use them to make your marketing campaign more precise.
Perform Live Music
Creating music and publishing is one part of music marketing campaigns. Your fans and viewers expect you to perform live music too. There is a possibility that some people would like to see your live performance first and then become a subscriber.
The data related to live music performance is also promising. It is predicted that the live music market will increase to $9.87 billion by 2026 with a CAGR of 6.85%. It will be best for musicians to perform live music occasionally on social media or other possible platforms to engage with fans and reach new viewers.
Use TikTok for Music Promotion
TikTok has more than one billion users, making it a powerful platform for music marketing. It has become a popular platform for musicians and people to search for music.
If you are a new artist, you can reach out to TikTok influencers with your desired audience. Artists can promote their songs regardless of the release date and bring them back to mainstream media. Collaborate with them, and your songs have a good chance of reaching a vast number of people.
TikTok influencers can charge you for promotions. It is a good source of income for them, so choose the influencers wisely who have the right demographics.
Use Spotify for Artists
Spotify is considered the best music streaming platform in the world, with 31% of the market share. Data from the 2nd quarter of 2022 shows that Spotify has 188 million paying subscribers. As an artist, you must be on Spotify because it offers various benefits.
Instead of purchasing a single song from an artist, Spotify allows the subscriber to pay monthly subscription fees and lets the users listen to and download as many songs as they want. The subscription service promotes the musician’s catalog and increases their revenue.
Not only will it create your music awareness, but you will also get royalties from Spotify streams. If the visitor likes one of your songs, they will likely visit your profile and listen to more songs, and it acts as a free promotion of your music.
Sign A Sync Deal
Synchronization or sync is a process when songs are used with moving images (films, movies, video games, and others). Usually, music supervisors are responsible for searching for artists and publishers for film producers and directors.
A sync agreement takes place between the publisher and the film producer. It gives the filmmaker or other acquirer the right to use the artist’s music in their work. You can optimize your music marketing strategy by pitching one relevant song to the music managers, giving you a higher chance of success.
Artists often struggle to make revenue. However, a sync deal allows them to get a decent income from the get-go. Suppose you sign a sync deal with a commercial. You will be paid a royalty fee every time the commercial plays with your song. It is an excellent way for new music producers to create their music awareness and get paid instantly.
Promote Your Music with Expert Help
You can be confused about why your music cannot get listeners and reach your desired options, even when you create good music. On the other hand, crafting a music marketing strategy by yourself can be challenging because many musicians are occupied with making new tracks or do not have the expertise.
It is better to take help from music marketing services like GUIÓN PARTNERS. We have years of experience in promoting musicians and artists. We know the strategies and tactics to bring the audience’s attention to your music. Don’t waste your music career, and contact us today.