How a Music Management Company Can Help You Build a Profitable Music Career
Building a music career can feel a lot like trying to find a needle in a haystack. Success is few and far between, and it’s difficult to get your name out there and find the path of least resistance.
Music management companies are designed to come to your aid and help you build your own brand and boost your music career. Instead of playing whatever venues you can find, you’ll be creating albums and finding your key demographic.
The music management team’s process is designed to work for you and help you turn your hobby into a profitable career.
The Essence of Music Marketing
The key to turning any music hobby into a profitable career is understanding how to market or promote your music to your key demographic. While this can be a daunting task on your own, a management company takes on and develops a campaign designed just for you.
There is a wide range of tactics to market and promote your music career. A plan and strategy may start with spreading things by word of mouth and then progress to ads on TV or developing an extensive social media campaign.
Each component on its own may only amount to a few likes or clicks, but when brought together and analyzed as progress is made, you’ll soon find those clicks turning into profit. Since a management team has more assets and resources, they can take on a bigger challenge and let you focus on just your music.
How a Music Management Company Helps Boost Your Music Career
There are several ways that a team will help you boost your career and make it profitable. Each plan will be centered on your personal style and brand, but many of the same components carry over.
Identify Your Fanbase
It can be hard to see the bigger picture and identify your core fanbase when you’re trying to do your own music marketing on top of performing, writing, and playing. One of the first steps a management team will take is to look at who is listening and whom you want to be listening to your music.
By targeting the people who are interested in your music, marketing strategies will have a greater effect. Instead of shooting into the dark, you create a spotlight that highlights fans and patrons who will support your music and your efforts.
Your team can make use of resources available to analyze the data and determine who are and are likely to be your fans. Getting to know these people makes targeting them and building toward that profit much easier.
Create a Social Media Presence
Social media drives much of the marketing for big and small companies and is essential for musicians hoping to make it big. While it sounds simple, posting on social media, creating content, and responding to comments take much time.
While you’re busy writing, your management team focuses on reaching your fans through social media. Other forms of media create layers that fans need to penetrate before reaching the artist. Social media allows fans to connect directly with the artist and their content.
Using many of the same tools and resources, your team will start by identifying a target audience and then reaching them with your story and music. You may begin to see profits dripping in as people download and buy music they hear on these platforms.
Develop and Monetize Your Own Website
Social media is only part of the online platform you’ll need to drive revenue for your music career. Developing and then monetizing your artist website gives your fans a place to learn more about you and a place to purchase merch and music.
Your team will work to draw in an audience via social media and then funnel them onto the website. Offering a range of services, music, and merchandise for sale gives you a direct profit line from your music.
While you may not be selling out the stadiums quite yet, you’ll be able to give your fans a home page and earn a little money in the process.
Pitch the Product
Talking about your personal projects and products can be hard. It’s easy to see the flaws in your work rather than the beauty.
Your music management team takes over this task and reaches out to radio stations and streaming services to pitch your music for you. Reaching out to these areas with press kits and contact information can generate leads that bring in more revenue.
It’s not a glamorous process, but your team can create a plan that gives you the best chances of success. As they reach out to others within the music industry, you can focus on your craft and your music.
Play the Gig
Everyone wants to play all the big stadiums right off the bat, but one of the best things your music management company will do is book you gigs that get you in front of your target audience. They won’t be glamorous or sell-out stadiums, but you’ll be able to reach your fans.
The more you play and get your music in front of people, the more you’ll get paid. Your management team is always working on getting better, higher-paying gigs while still creating an online music marketing strategy centered on you.
Making your music profitable on your own requires much balancing and an insane amount of luck. In addition to playing, singing, and writing music, you also need to manage a social media page, run and design a website, and book your own gigs. All of that busyness makes it hard to focus and create profitability.
A quality music management company like GUIÓN PARTNERS takes care of the busy work for you and turns that steady stream of information into profit. You get the chance to focus on doing what you love while your team takes care of the strategy.