Boost Your Search Rankings With Brand Schema
Old-school marketing was hard enough with themes, logos, messaging, and keeping everything on brand. Today’s obsession with social media opens up a whole new avenue and opportunities for music marketers, but it can be harder to keep your pages relevant.
Boosting your search rankings is one of the simplest ways to keep your page at the top of everyone’s results, keep the clicks coming in, and convert those clicks and likes into revenue-generating leads. Creating a better brand schema can help boost your search rankings quickly without spending days or weeks boosting posts and rewriting copy.
What is Brand Schema?
Working as a musician only starts to bring in money when people go to your events, hear the music, and purchase from your brand. This means there’s a heavy weight placed on how many people see your upcoming events at the top of their local search.
Brand schema works behind the scenes. Developed as a data markup, it’s added to different information on your home page or events page, like when upcoming events will be happening, to get it recognized by search engines.
No one who pans across your page will see the brand schema, but the search engines picking through the copy on the front side of the website and the code on the back side recognize it quickly.
The schema alone doesn’t guarantee that your events will come up on top of the results, but it helps to round out and complete a band or artists Knowledge Panel. When the elements for the Knowledge Panel come together, they push up the results in the search.
How to Use Brand Schema
Utilizing this new tool for your band or artist’s website is a simple way to continue pushing your page toward the top of the rankings without constantly changing the content. The next step is putting it into practice on your page.
Best Places to Add Brand Schema
The best place to add this schema to your website is on your official site. You can also link any additional pages, especially with your tour dates and other vital information, to ensure that it’s all in one place.
One key thing to remember is to ensure all the dates, information, and details are the same across all platforms. If there are any discrepancies, it could throw off the way that it pulls up the search results.
A key piece of information you want to start with in this brand schema is the music group markup. When you add this into the data, it tells any search engine what type of group or artist you are. It will recognize you as a music group or a band rather than a retail store or an independent consultant.
It identifies what type of group you are, recognizes the official website URL, and even pulls images of the band.
Social Media and Your Site
If you have to manually link all your social media sites, it can take up much of your valuable time. With a simple SameAs schema markup, the data set is able to pull in all your social media pages, Wikipedia pages, and any other URLs you might have associated with your brand.
Putting all the social media and web pages in one spot gives more mentions and a fuller picture of the brand. All of these build a profile that can be used to leverage your advantage and put you at the top of the results, including your upcoming events. The more hits you get and the higher the results, the more likely people will come to your shows.
The basic information about your band and company will only take you so far. Connecting that information back to your music fills out your profile and widens the search radius. With a wider base and more information to work with, search results and the odds of reaching the top of the results increase.
Everything about the album, from the track names to the album covers, is included in this schema. Unfortunately, this type of information and setup is hard to do on your own. Rather than adding it directly to the website, many music sites like Spotify and Soundcloud do it for you and have it embedded on every page.
All the other information collected and categorized with the schema is used to build your band profile. Event schema is what drives your website and helps keep it current. Everything about events, from the date to the venue name and the URL you’d use to purchase tickets, is stored and used to drive up your results.
Since it dives so deep into each piece of the event, it’s hard to add this to your website on your own without a developer. Instead of trying to do it yourself, there are several platforms, companies, and music marketers who can help you finish and develop it.
Find and use a platform that will utilize this type of schema, and be sure to keep the dates of your upcoming events to your regular pages. This way, you’ll be able to start seeing results within the search results and engines.
Marketing your music through the old-school methods of flyers, word of mouth, and a very basic website is long gone. The age of social media, multiple and interactive web pages, and detailed markup language in the code of your site, drives your brand to the top of the rankings.
Music marketing with a brand schema helps keep your information at the top of the results list and on the tip of everyone’s tongues without having to update your social media or web pages constantly. Whether you choose to add this schema yourself or you have a developer or leave it up to a music platform, a schema categorizes your data quickly.
Using this data and information, your website shows up in the search results and is recognized by the search engines quickly and efficiently. With just a few lines of code, you have a comprehensive look at your brand that beats the rankings.