What Are The Best Ways To Promote Your Music Video?
Nowadays, music is not only for listening. MTV may have been here since the 80s. Still, with technology and the internet taking over the world right now—music videos and stunning visuals accompanying your music are something you should focus on when trying to sell your music and grow your audience.
Because most people have access to the internet and apps like YouTube and TikTok, which are only two of many apps that are revolutionizing music right now, there are many more ways to promote your music video than ever.
With social media and the internet, music isn’t just for the ears. Music can be more visual with video content like music and lyric videos. The content you create is an excellent way to grow your following and be more creative in expressing your artistry.
But how does one promote a music video in this digital age? Let’s take a look at these valuable tips for music video promotion.
Interact With Your Fans As Much As You Can
Whether you are promoting something or not, interacting with your audience is one of the key points to an artist’s or band’s success. Without your fans, you wouldn’t be where you are now, so you may want to interact with them on social media, create a Facebook group for your fans club, and even chat with them when they private message your social media pages.
Once you establish a relationship with your fans even before you promote your music video, it will open up opportunities to promote your material before its release through word of mouth, social media shares, and the hype of your fandom.
To promote your music video, you can send updates to your fans, respond to comments and tweets, and always keep your fans in the loop about what your band and crew are up to. If you do it every time you release something, they will most likely look forward to what you release and share it with their friends.
Create a Preview or Teaser That Features an Exciting Thumbnail
Let’s face it. The attention span of people these days is concise, meaning catching anyone’s attention online is quite the challenge. If that is the case, you should make sure you see their attention when promoting something by selecting an exciting thumbnail that would see people’s interest.
Some bands and artists overlook the importance of a thumbnail. It might be just an afterthought, but the thumbnail is the first thing people will see when scrolling through YouTube or social media posts. And that is why you should put an extra amount of creativity and effort into choosing the right thumbnail for your music video or teaser post.
Build a Lot of Content Surrounding Your Release
When creating a music video, it doesn’t stop when the filming is wrapped up. Try to create as much content for marketing materials as possible, such as trailers, teasers, behind-the-scenes, posters, and more. Make sure you don’t spoil the music video, but instead, give them a glimpse of what they should be looking forward to before its release.
Organize a Watch Party
Creating a music video can turn into one big event. You can organize a show to put your music video release in the spotlight.
You can invite other artists and bands to perform at your event and watch the music video for the first time with your friends and audience at one venue. Make sure you organize an event that the people will never forget, and they will probably have the music video and song stuck in their heads for days.
Build Hype Before Its Release
Just like creating content surrounding your music video release, you can also crank up the hype by planning promotional content ahead of time. If you thought that filming and shooting a music video was complex, the most challenging part is actually marketing the music video you worked so hard to create.
You can tease the launch event by creating a short teaser and make sure you put the release date so your fans can remember the date you want them to look forward to—which brings us to our next tip.
Use Social Media and Share Your Content Across All Major Platforms
Every social media platform is different, meaning you can’t just have one video or piece of content to share on all platforms. You want to optimize all your promotional materials to match the platform you’re posting them on.
For example, on Twitter, you can post a simple and catchy tweet that will tease your music video release. On Instagram, you can create a reel or post. On Facebook, you can post a longer video. On TikTok, you should definitely make a TikTok challenge or trend related to what you are releasing.
YouTube, just like Google, is a search engine—which means you can optimize your video to make it more searchable. Unlike uploading on Spotify and other markets, you can upload your music video directly on YouTube without a music distributor—meaning you can edit the title, description, and tags to increase the chances of being on top of the search list.
Collaborate With Influencers and Other Artists
If you really want to create hype surrounding your music video release, you can come up with other artists and influencers to help you promote your music video before its release. Not all influencers will promote your materials for free, so expect to pay them in cash or a different deal if you choose a famous influencer. You can ask for help from a smaller influencer with a specific target market similar to yours to save money.
You can encourage other artists to share your material and do the same for them when they release new singles and other online content.
Create Paid Ads
One of the most effective options is to pay for Facebook, Google, Instagram, and TikTok ads. You can filter your ads to reach a specific market. Of course, you will need to spend money on these ads. However, it is only a tiny amount to pay, considering how many opportunities could open up for you and your band when many people see and like your music video.
Music Video Promotion
Don’t have time for all this backend work and want to focus on just creating and playing music? The best thing is to hire someone to represent you and handle all the marketing tasks. GUIÓN PARTNERS is an excellent example of reliable representation that will push you to work harder and reach more people. We will turn your passion into something you can make money from, so you can continue doing what you love!