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How To Effectively Create, Market, Distribute, And Manage Content In The Digital Age

How To Effectively Create, Market, Distribute, And Manage Content In The Digital Age

The world is changing. In many ways, it is an expected change that is very much necessary. Still, there is some adapting to do in order for us to begin to progress in this new space. This is especially true for producing and marketing content in today’s digital age. With more and more content available at the fingertips of consumers than ever before, it can be tricky to get the products you produce out there.

LINDSAY GUIÓN, CEO, chairman, and founder of GUIÓN PARTNERS, chimes in on how to effectively create, market, distribute, and manage content within the current digital age in this informative piece.

Creation Time

If you want to succeed with any digital campaign, you have to come up with something unique and creative. Having this designated idea as a starting point will help you with every other step of the process and work in your favor to ensure the success of the overall project.

This will also help you choose an effective marketing style. It can help you determine if you are making a post that needs a call to action or creating something that needs heavy visual accompaniment. Visuals are key in ensuring that your fans are interacting.

Using SEO during this phase is not a bad idea. Search engine optimization, known as SEO, is a very valuable and viable tool that works to help increase the ranking of a given piece of content or an artist as a whole within Google. Using SEO can really help to increase the views you get and work to assist you in growing your brand as a whole.


When looking at marketing, first and foremost, you need to figure out your target demographic. There is no such thing as a one size fits all campaign so whatever you decide to do needs to fit within the desired niche. Look at age, income level, gender, and other basic aspects of your fans or customers to use as guidelines to help prepare a marketing plan.

You can also work to look at what competitors are doing. You can take notes from their efforts and see what is currently working as a viable marketing strategy within the current consumer market. This will help ensure you are learning from the mistakes and successes of others, increasing your own likelihood to succeed.

Distribution Planning

You have to know how you are going to get your product or content to the people who are interested in it. Otherwise, you do not actually have a viable campaign, at all. You just have an empty promise. Distributing your content or product online is not a difficult process if you know and understand what your options are.

When working on social media, for example, you can use things like paid promotions and sponsor content to help boost awareness of your brand and draw attention directly to you through the commentary of a popular influencer. Incentive-based promotions are good, too, since people come for the potential for free or discounted items or extra perks and stick around once they like what you create.


Lastly, you have to be able to manage the content or product once it has launched. You have to keep an eye on the overall progression and status of a campaign in order to ensure that you are moving closer to your goals and milestones on a consistent basis. Just looking over the analytics of your site and content or working to keep an eye on how things are growing can make a massive difference in the overall success of your campaign, as a whole.

Being able to customize and analyze the data input from your content and moderate the general qualities of the piece can assist you in tweaking your output. It also gives you an idea of what demographic is viewing your content on a consistent basis so you can better cater to what they would want to see.

All of this works to help ensure that you are able to get your content directly to the people who desire it.