TikTok vs. Douyin vs. Instagram Reels vs. YouTube Shorts vs. Triller: How to go Viral on Short Videos
If you’ve been keeping up with the latest developments in social media, you’ve probably noticed a surge in short videos. Now that this format is becoming increasingly popular among internet users, businesses and musicians looking to promote their music are doing all they can to capitalize on the trend. There are now more people viewing content online than ever before.
As a result of technological development, everyone now has access to the resources necessary to create a viral video. The technicality of short videos is not as important as their entertainment value. The shareability and engagement of your short video should be your top priorities when creating one for your music promotional goals.
Short-form videos push the limits of conventional media and provide individuals with a fast and simple method to consume information. Even though TikTok has dominated the market for short-form videos for quite some time now, several new contenders have appeared in recent years. These include YouTube Shorts, Snapchat Spotlight, Instagram Reels, and Triller. So, what sets these various platforms for short-form videos apart? Which short video platform is ideal for making your video go viral?
Discussing The Top Short Video Platforms
Short-form video sharing platforms like TikTok, YouTube Shorts, Douyin, Instagram Reels, Snapchat Spotlight, and Triller all have a similar goal: to encourage user expression via the making and sharing of original content. While YouTube Shorts, Instagram Reels, and Snapchat Spotlight are all new additions to their ecosystems, TikTok stands alone as a short-form video platform with superior features and ecosystem.
When it comes to short videos, TikTok is, without a doubt, the best platform to use. YouTube Shorts are just getting started. It lacks many of the advanced editing and effects tools found on TikTok. But if any video platform competes with TikTok, which is the undisputed king of short online video, it will be YouTube. Unlike TikTok, which allows users to edit their videos in various ways, Triller uses artificial intelligence to do the editing work. Triller enables you to create high-quality videos by letting artificial intelligence choose the finest footage viewers. TikTok’s competitor, Instagram Reels, is constantly improving itself by adding discovery tools and features to win over TikTok’s viewers and creators.
While the most popular uploads on Douyin are centered on humor or animals, those on TikTok are more artistic, incorporating lip syncs and popular dances.
Which Platform Wins The Final Battle?
In summary, if we had to choose one, we can see that YouTube Shorts, Tik Tok, Douyin, Triller, and Reels all have advantages and disadvantages. However, Tik Tok would come first if you were looking for a clear answer because of its greater visibility and user involvement. Furthermore, it enables everyone to be recognized and promoted as an active community, regardless of how large or tiny they are as creators, influencers, or brands.
Tips for Making Your Short Videos Go Viral:
1. Create an interesting short video and add your music
Providing content that is engaging and worth sharing with others is more than just making a high-quality video. Even if your short video’s production quality matches those of cinema’s biggest productions, it won’t matter if the story being told is boring. Making a viral video is all about uniquely creating engaging content. The advent of the smartphone has resulted in everyone carrying around a small digital camera. Everyone has a story to tell, so yours needs to be exceptional.
Due to the rapid development of new technologies, everyone now has the potential to create something unique and special. A simple smartphone video may now become a viral sensation without the need for costly production resources. All you need to do is go to the social media platform, create the video, add your music and post it online. This is crucial since your audience will learn more about you and discover your music if you share short videos with songs you have created. But what if you don’t have an established fan base yet? You just need to start first, put in the work, and gradually you will build a strong audience base.
If you want more people to see your videos and hear your music, you may make use of sponsored posts.
2. Make your music available on platforms for short-form videos that provide a distribution service so that other people may utilize it in their short videos
Having your music accessible to others is crucial. Most of these social media platforms have a system that can monitor how often your music is played so that you may get your due share of the royalties. As more people use your music in their short videos, more people will watch and incorporate it into their videos and play the short videos more often while increasing the visibility of your music.
3. Use an eye-catching thumbnail
Your thumbnail will be the first thing that people who watch your video on social media who aren’t already following you will see. This is particularly accurate for social media platforms without Autoplay! Make a thumbnail that effectively conveys the video’s main points and persuades for a click. Texts should preferably be avoided since they may sometimes seem blurry on certain displays and in some formats.
4. Create a captivating headline for it
On social media, attention-grabbing headlines tend to go viral. The headline does a great job of conveying the essence of the video. In essence, they demand that the reader or viewer watch it.
Viewers sometimes have to sift through thousands of video links and hundreds of social media postings when searching for content online. The headline is the first thing viewers will see, so it must be attention-grabbing.
5. Promote Audience Interaction
Endless comments from viewers are indeed a hallmark of viral videos. Search engine and social media algorithms are triggered when visitors post comments and participate in discussions with one another. As your short video gains traction with the algorithms, it will appear more often in viewers’ feeds and towards the top of search results, bringing you additional views.
Don’t stress if the reviews are negative or the comments area gets out of hand. These things bring the algorithms more attention and inspire more people to leave comments. You’re free to reply to comments, but avoid getting into flame wars and keep a level head.