How to Promote Your Music to Online Reviewers
One of the best and most effective ways to promote your music online is to get reviews. You want people talking about the music you put out there if you want to reach a wider audience. The only problem is that getting reviews from strangers on the internet can take a lot of work. However, a positive review is like gold. It automatically gives your profile a convincing outlook that reassures potential fans that you are worth listening to, opening you up to a new range of listeners. Let’s look at some of the strategic ways you can promote your music to online reviewers.
Strategic ways to promote your music to online reviewers
Decide the best track to promote
Deciding which song to promote is the first step toward achieving your goal, and it can prove to be the most difficult. If you have several songs to promote, you are sincere enough to know that you cannot promote them all. Some songs would perform better than others, and it is your job to find out which.
You have to break down your entire body of work into smaller bits and ask yourself questions like, “Which of these has the most replay value?” What song is widely available and easily accessible? Which song has a video component? Do I plan on making a music video for any of them? All these will help rank your songs according to priority, and the result will give you the answer you’re looking for. So once you know what songs you will be pitching, you can move on to pitching your songs to your choice of reviewers.
Pitch according to your location
The big question here is where you would be pitching. If you are an artist on tour or performing in a particular city, you have to focus your energy on the reviewers in those cities. You must first understand that you cannot be everywhere at once, and randomly hitting up as many reviewers as possible will only lead to a waste of resources. You have to, again, break the task down into smaller, manageable parts. By contacting the reviewers in the city where you will be performing, you will be taking a more efficient step toward promoting your music.
Pitch to publications you have worked with in the past
As the saying goes, “one good turn deserves another.” If you had a good relationship with the publications that have covered your music in the past, you could get them to do it again. Chances are, they would have new audiences than they did previously, and they might even be bigger than they were. So don’t hesitate to reach out to them, as this could be a great opportunity to get some reviews for your music.
Get help from home
Home is where your family is, and where better to get help than the city your family lives in? You have friends, family, acquaintances, friends of friends, and so on, and you could use that to your advantage. Asking for help from home is completely okay, as you need all the help you can get. Spend no money on contacting all of the bloggers in your area and attempting to generate as much buzz as possible. If you can do that, then the battle is already half-won. The reason is that no matter where they are, thanks to the internet, they can share your music with their friends and connections worldwide.
Use your connections
As an artist, you should understand that networking is an integral part of the music industry. Networking and making connections can provide artists and musicians with several opportunities to create value. You can leverage this mutually beneficial relationship to work in your favor when promoting your music to online reviewers by reaching out to your network and asking for help. Chances are that one might have the right connection for you.
Request for help from your fans
Be shameless in this regard and ask your fans for as much help as possible. You want to grow and have the tools to do so potentially, so don’t be shy about it. You can ask your fans to review your music or album. A simple paragraph and a link to your portfolio can go a long way toward boosting your profile, and sometimes it even yields better results than an official review. This is because many people still appreciate a good recommendation from a friend over that of a stranger. Ask them to help you find a good blog or magazine with which you can promote your music, and if you’re lucky, you might get great results.
Narrow your search
Targeting all kinds of blogs and websites to promote your music is not ideal, as you would be wasting a lot of resources while getting very few results. So instead, you have to narrow your search to websites or blogs that resonate with your genre of music to find an audience that caters to it. This way, you’re not just sending out signals randomly but strategically. For example, if you’re a gospel singer, look for gospel-related blogs and websites. The same goes for other genres.
The best way to promote your music to online reviewers
These are some of the best ways to achieve great results; however, doing all of these yourself can be a lot of work. If you require help with a professional promotional service to take the weight off your shoulders while you focus on making music, then turn to the experts at GUIÓN PARTNERS. At GUIÓN PARTNERS, we can provide you with all the essential resources and professional coverage to give you the visibility you deserve. Our years of experience in offering music promotional services with excellent records have given us the tools to get your music the recognition it deserves. With over 15 years of experience, we have partners all over the globe, and we are thrilled to bring these opportunities to our artists.