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How Information Technology is changing the Nature of Management Practices in Sport

The advancement of humanity has been dramatically orchestrated by the development experienced in various areas of human endeavors and sectors of the economy such as education, government, industry, and sports. Information technology development has brought great transformation to all of the sectors listed above.

It has positively affected many human endeavors, and this article is geared towards unveiling how information technology is changing the nature of management practices in sport. The following are significant ways by which information technology is changing the nature of management practices in sport.

The Technological New Dawn

It is glaring that human existence and every operation that involves humans have since moved from the industrial age to the information age. The most valuable currency in this age is “Information,” and Information Technology is the means of exchange that has been designed to aid the flow of money.

The development of computer databases and the same maintenance significantly contribute to the change like management practices in sport. It has helped in the collection and organization of common records such as the names, age, gender, contact details and the sizes of the sports wears (uniforms) of the team members, individual performance history, medical history/condition, records of donors, and their contributions, accounting records, etc.


Wide Area Networks (WANs) development creates a platform that links sports administrators in different locations together, thereby enabling them to share programming and administrative information and easily communicate with each other through the medium of electronic mails.

The internet has also provided sports administrators access to resource materials with essential information through texts, audios, videos, etc.

E-commerce trade

Through the advent of the internet, a business operation such as buying and selling has taken a new dimension. A buyer can gain direct access to the manufacturer of a product and buy the product at a cheaper rate. This practice has helped to cut the cost of buying sports materials and equipment whose prices could be ordinarily inflated as a result of the several channels of trade that the products usually have to go through; that is, the manufacturer to the wholesaler, then to the retailer, before the final consumer.

Through the e-commerce system, sports administrators can easily place orders for the equipment required for a sporting event and conveniently receive them at cheap rates from the comfort of their offices. Therefore, through e-commerce, information technology has dealt with product price inflation and the inconvenience of buying sports and equipment and personally moving them to where they’ll be kept.

Buying tickets for a sports event

Before now, purchasing tickets for sports events had been a very tough experience. People would have to queue at the designated outlet to buy tickets that would enable them to gain access to view sports events. But through information technology, fans, and other sports lovers can quickly go online to purchase tickets that will allow them to gain access during a sporting event from the comfort of their homes and offices. This development has helped reduce the stress of sports administrators in organizing sports competitions and the rigor of getting the tickets to fans across the city or country.

In conclusion, information technology has made life easy, especially in the sports sector, whereby athletes can now enroll in online sports courses for better improvement, purchase sports materials, etc. Simultaneously, sports administrators can quickly gain access to information on making their sports operation a more hassle-free and fulfilling experience.