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What’s the Next Big Thing for Entertainment Marketing?

Entertainment marketing has become a hot topic as more and more people turn to cell phones, tablets, and laptops to find their next favorite pastime. Rather than relying on other types of marketing in media that are less popular, the next big thing in entertainment marketing will focus more on mobile apps and sites and other elements.

What is Entertainment Marketing?

Entertainment is a broad field. It can mean anything from movies to YouTube videos to magazines and newspapers. Marketing within these fields connects popular entertainment elements with ads and other types of campaigns.

One of the more common ways this marketing style has made its way into common knowledge is by working with performers and influencers to get products and messages onto social media feeds. Any time this type of marketing is utilized, the content is optimized for the medium making it highly adjustable and collaborative.

Older types of entertainment marketing focused on radio, print, and TV ads. As time has carried on, new ways to market products and services have continued to evolve. Entertainment personalities have long been the voice of a certain product or service, and the latest trends in entertainment marketing continue to evolve with this type of engagement.

What’s New With Entertainment Marketing?

Since entertainment is constantly changing, the marketing that utilizes this medium is always adapting as well. New technologies have made every avenue of entertainment more personable and easier to access, opening a platform for company messages to be easily disseminated. These new methods are what make entertainment marketing effective for any size company.

Personalization

Nearly everyone is carrying a mini-computer in their back pocket. Mobile phones have access to the internet and, in turn, access to all different kinds of entertainment, including streaming platforms and social media accounts—this makes for a nearly infinite number of choices regarding ways to contact and engage with viewers and audience members.

As mobile devices become smarter, they’ll be able to offer up location services that suit your wants and offer up products that may be helpful in each situation. The machine or mobile device will be able to suggest and offer up products and services that fit your needs.

A Whole New World

Virtual reality is one of the newest ways technology and entertainment are merging. This fusion continues to blur the lines between consumable media and moments that feel like the real world. Marketing is set to jump into this entertainment style and make services and ads feel more real and present than they ever have in the past.

With VR, products and services linked to different types of entertainment are fleshed out and are easier for consumers to imagine. Videos with a 360-degree range make for a shopping experience like never before and allow for even more creativity when designing appealing ads. Bands and other entertainers can also be easily linked to VR in a natural way.

Fragmentation

When entertainment was limited to a few channels on TV, it was not easy to target an audience accurately. A show at 7 might have an audience of young women aged 18-30, and the nightly news half an hour later would have a completely different male audience aged 55-60. As entertainment advances, fragmentation becomes more pronounced, making it easier to target marketing to a specific audience.

The media platforms, influencers, and other entertainment areas draw a different crowd. Any marketing plan can be tailored to fit the audience, platform, and time frame allotted. Some platforms will have short bursts of information while others spin out a longer tale. Both can be capitalized upon for marketing approaches.

Streaming On-Demand

Traditional TV had ads built into the programming regardless of the time the program was scheduled or who was watching. Subscription services for streaming platforms have become popular in recent years, many for their lack of ads. Others have bridged the gap between traditional services and new subscription ones by offering limited ads as a trade-off to other types of programming.

Audio Programs

Most entertainment is focused around video, but there’s a booming trade being accomplished in podcasting and radio hosting. Audio entertainment is another fragment of audience members who search for different products and services. The field also has many loyal, captive listeners, making it simple to incorporate marketing into the medium.

Influencers and Social Media

Social media is one area of media and entertainment that has seen tremendous growth and engagement. Instagram and TikTok saw a bump in users during the pandemic—this trend is set to continue for the next few years.

As more people make and center their lives online, influencers on social media work as spokespeople for brands and other strategies in marketing. The top streamers and influencers reach millions of people each day. Finding the right influencer can put products and services in front of the right audience in a matter of days.

Posts and stories are shared by audience members, disseminating the information further. Influencers cost money for a campaign, but organic shares on social media can also boost marketing for a product. Building the brand page is one more way sports and entertainment are moving forward.

Entertainment marketing continues to be an evolving field. New platforms, methods, and personalities engage with a wider audience than ever before.

Audiences have become more fragmented, choosing a platform or medium that suits their tastes. This fragmentation makes it simple to address new marketing to a highly targeted audience. Social media has taken a more prominent place alongside traditional forms of entertainment marketing. Influencers are the new spokespeople for many marketing campaigns, and alongside organic social media marketing, campaigns are easily digestible for everyone.

GUIÓN PARTNERS makes navigating this new type of entertainment marketing easy. Sports and entertainment marketing can be a huge boost to any campaign but must be handled responsibly. With traditional marketing, these new trends offer creative ways to reach a wider audience with effective communication.

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