GUIÓN PARTNERS https://www.guionpartners.com TherapyFILM Tue, 23 Apr 2024 05:44:26 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.9 https://www.guionpartners.com/wp-content/uploads/2020/01/cropped-Untitled-1-32x32.png GUIÓN PARTNERS https://www.guionpartners.com 32 32 Demystifying the Music Money Maze: A Guide to Royalties https://www.guionpartners.com/music/demystifying-the-music-money-maze-a-guide-to-royalties/ Tue, 23 Apr 2024 05:12:11 +0000 https://www.guionpartners.com/?p=12949 Congratulations! You’ve just entered the fascinating world of music royalties, where creativity is rewarded. But with all those terms like “mechanical” and “synchronization,” things can get confusing fast. Fear not, aspiring musician, for this guide will be your compass, navigating you through the intricacies of royalties and ensuring you get your fair share of the…

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Congratulations! You’ve just entered the fascinating world of music royalties, where creativity is rewarded. But with all those terms like “mechanical” and “synchronization,” things can get confusing fast. Fear not, aspiring musician, for this guide will be your compass, navigating you through the intricacies of royalties and ensuring you get your fair share of the musical pie.

The Royalty Rundown: Understanding the Essentials

Royalties are the lifeblood of any musician’s career. They’re the financial rewards you reap whenever your music is played, downloaded, or performed publicly. Imagine crafting a catchy melody – every time it blasts on the radio, ignites a dance floor, or gets streamed online, a royalty finds its way back to you.

These payouts come in various forms. Physical sales of CDs and vinyl are one source. Then there’s the digital realm – Spotify, Apple Music, and countless streaming services contribute their share whenever someone hits play on your track.

Live performances also generate royalties – venues owe fees for playing recorded songs. To streamline this process, artists often partner with publishers who act as collection agents. These watchful guardians ensure you get your due, keeping track of your music’s global journey and ensuring you’re compensated wherever your melodies take flight.

Mechanical Marvels: Royalties from Reproductions

The term “mechanical royalties” might sound intimidating, but the concept is quite straightforward. Essentially, you earn money whenever your creation is reproduced – be it on a shiny CD, a sleek vinyl record, or even a digital download. Streaming services also trigger these payments, ensuring you benefit from the ever-growing popularity of online music consumption.

Here’s the technical bit: royalties are set by law, guaranteeing a fixed amount per sale or stream goes directly to you, the songwriter. Think of it as a small tribute attached to every time your music reaches a new listener. In the US, these rates fluctuate, but the general idea is that you receive a few cents for each legitimate download or stream across various platforms.

To ensure these royalties reach your pocket, registration with a performing rights organization (PRO) is crucial. These entities act as royalty collection agencies, meticulously tracking plays and ensuring those well-deserved checks find their way to you.

Performance Rights and the Power of Public Play

Performance rights delve into the legal territory of playing a song publicly. This can be anything from a booming radio station to a bustling live venue. Whenever your work is performed in this way, royalties are generated and collected by organizations like ASCAP or BMI in the United States.

The sums collected can be substantial. Take ASCAP, for instance, which has distributed over a billion dollars to its members annually in recent years. Performance royalty earnings depend on various factors – a song’s popularity and the platform where it’s played are major influencers. Radio airplay typically yields more revenue than streaming services due to higher royalty rates per play.

It’s important to note that only writers and copyright holders receive these earnings, not necessarily the performing artists themselves – unless they also hold songwriting credits.

To maximize your income, accurate reporting of performances is key. Don’t miss out on what you’re owed – make sure every public performance gets logged!

Sync or Swim: Unveiling Synchronization Fees

Ever heard a killer track perfectly complementing a movie scene? That’s the magic of synchronization, and it comes with a financial reward – the synchronization fee, often called a “sync fee.” This fee grants permission to use your music in visual content like movies, TV shows, advertisements, or video games.

Sync deals are a negotiation game, with factors like song prominence and project reach heavily influencing the final payout. To secure these rights, producers need the green light from both copyright holders: composers/publishers for the composition itself and record labels/artists for the recordings. These negotiations directly impact the sync license cost – there’s no one-size-fits-all price tag here.

The good news? Collecting sync fees doesn’t affect other royalties. It’s a separate income stream that complements the performance and mechanical royalties you’ve already learned about.

The Enduring Legacy of Print Music

While the digital revolution has transformed music consumption, printed sheet music remains a valuable source of income, particularly for composers and publishers. Royalties flow every time a physical copy of your composition is sold, allowing aspiring musicians to learn and perform your work.

Imagine creating a captivating melody – with every sale of that sheet music, a royalty finds its way back to you and your publisher (if you have one). Publishers handle distribution to stores and online platforms, ensuring your music reaches a dedicated audience who values the traditional touch of sheet music.

While print music sales might not compete with the sheer volume of digital plays, it remains a relevant revenue stream, especially in educational settings and for classical aficionados who cherish the tangible experience of holding a score.

Neighboring Rights: Recognizing the Performers’ Contribution

The world of music royalties extends beyond songwriters and composers. “Neighboring rights” encompass royalties earned by performers when their recorded performances are played publicly. This is distinct from songwriter royalties; it specifically compensates artists and record labels.

Whenever your song gets spun on the radio, performed live, or streamed on platforms like Spotify, these entities owe a fee to those who brought the music to life – you, the performer, and the record label that released it.

As a singer or musician on an album, you hold rights akin to ownership over your recorded performance. Globally recognized organizations collect these fees from broadcasters and streaming services, then distribute them back to you and your label based on established legal agreements. These funds are a crucial income source, especially for session musicians who contribute significantly behind the scenes, even if their names aren’t always in the spotlight.

To ensure you receive your fair share, registering with relevant performance rights organizations (PROs) is vital. This legal protection safeguards your contributions and ensures no one exploits your work without proper compensation.

Partnering for Success: The Role of Management Companies

Navigating the intricate landscape of music royalties can be daunting. That’s where music management companies come in. These entities act as your financial guardians, diligently tracking plays and meticulously collecting royalties owed across various platforms. They delve into complex legalities and negotiate with organizations that might otherwise overlook direct payments to artists.

Management companies maintain comprehensive databases that register your songs and ownership details, ensuring you receive rightful compensation. By assuming the burden of royalty collection, they free you, the artist, to focus on what matters most – creating captivating music. Their expertise in rights management safeguards your financial interests, ensuring every penny owed from broadcasters and digital platforms finds its way into your pocket.

The world of music royalties might seem complex at first glance, but with this guide as your compass, you’re well-equipped to navigate its intricacies. By understanding the different types of royalties – mechanicals, performance, synchronization, print music, and neighboring rights – you’ll ensure you receive fair compensation whenever your music takes flight and ignites the hearts and minds of listeners around the globe.

Remember, a skilled management company like GUIÓN PARTNERS can be a valuable asset, providing expert guidance and ensuring you maximize your musical income. Now go forth, create, and let your music reach new heights, with the knowledge that your artistic endeavors are rewarded every step of the way.

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Navigating the Musical Maze: Finding the Perfect Music Management Partner https://www.guionpartners.com/music-management/navigating-the-musical-maze-finding-the-perfect-music-management-partner/ Sat, 20 Apr 2024 05:31:14 +0000 https://www.guionpartners.com/?p=12958 Breaking into the music industry can feel like wandering a labyrinth of flashing lights and booming sound systems. A skilled music management company acts as your compass, guiding you towards your musical goals. But with countless firms vying for your attention, how do you find the one that truly resonates with your sound and vision?…

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Breaking into the music industry can feel like wandering a labyrinth of flashing lights and booming sound systems. A skilled music management company acts as your compass, guiding you towards your musical goals. But with countless firms vying for your attention, how do you find the one that truly resonates with your sound and vision?

Here’s your roadmap to unearthing the perfect music management partner:

Demystifying Their Services

A good management company goes beyond simply booking shows. They’re your musical missionaries, spreading your gospel to the masses. They’ll secure recording deals, negotiate lucrative contracts, and craft a public image that makes you a household name. Think of them as your creative confidants, strategizing tours and promotions that propel your career forward.

Most importantly, they free you to focus on what matters most – creating music that ignites souls. While you’re weaving sonic tapestries, your management team is busy weaving the threads of your success, ensuring your artistic voice reaches the world without sacrificing creative freedom.

Strength in Connections

Imagine your music landing on the desk of a legendary record label A&R rep or your band scoring the opening slot for a stadium tour. Strong industry connections are the magic key that unlocks these possibilities.

Look for a company with a proven track record of forging relationships with key players – label executives, concert promoters, and influential tastemakers. Their network becomes your network, opening doors to opportunities you might not have access to on your own.

Finding Your Management Match

Not all management styles are created equal. Some managers are meticulous planners, meticulously crafting roadmaps for your career. Others are more adaptable, navigating the ever-evolving landscape with a strategic yet flexible approach.

Finding a management style that complements your own creative process is crucial. During initial meetings, pay close attention to communication style and shared values. Do they “get” your music? Are they passionate about the direction you envision for your career? Research suggests that a compatible management style can significantly boost an artist’s productivity.

Remember, this is a long-term partnership. Choosing a manager who feels like a kindred spirit, someone who understands your artistic vision and shares your commitment to success, is the foundation for a truly flourishing collaboration.

Charting Your Course

Before embarking on your musical journey, take a moment to define your destination. Do you crave the roar of stadium crowds, or is your ambition to establish yourself as a respected musical educator?

Each path requires a different guide – one who has a deep understanding of that specific landscape. A company well-versed in nurturing Grammy-winning superstars might not be the best fit for an artist focused on building a dedicated following in the world of music education.

Clarity on your goals is paramount. It allows you to select a management team with the expertise and experience to propel you towards achieving your musical aspirations.

Proof in the Pudding

A company’s past achievements are a powerful indicator of future success. Investigate their history – how long have they been navigating the music industry? Have they nurtured artists who’ve achieved critical acclaim or commercial success? Awards, chart-topping hits, and sold-out tours are all testaments to their ability to deliver results.

Financial stability is another key consideration. A financially sound company ensures your career isn’t exposed to unnecessary risks. Research their legal standing as well – a history free of lawsuits or disputes suggests ethical business practices.

Open Communication is Key

Imagine a partnership built on transparency and trust. That’s the ideal dynamic with your music management company. Select a team that communicates openly and regularly, keeping you informed about plans, finances, and industry developments.

Clear communication fosters trust and minimizes the risk of misunderstandings that could derail your musical journey. Look for managers who are active listeners and who can deliver honest feedback even when it’s challenging. A healthy partnership thrives on open dialogue, ensuring everyone is on the same page from the get-go.

Beyond the Hype

Online reviews and testimonials offer valuable insights into a company’s reputation. Positive feedback speaks volumes about their service and commitment to their artists. However, don’t get caught up in the star rating game.

Read the stories behind the reviews. Did the company consistently go the extra mile for their clients? Were they readily available when challenges arose?

Genuine testimonials offer a much clearer picture than a string of five-star ratings. Look for patterns in feedback across different platforms to ensure a balanced and trustworthy perspective.

Understanding the Fine Print

Before signing on the dotted line, meticulously review any contract presented by a music management company. Ensure you understand the duration of the agreement, associated costs, and the services rendered in exchange. It’s crucial to know your rights as an artist, including termination clauses and profit-sharing agreements. A fair deal strikes a balance between the company’s investment and your fair share of the profits.

Don’t overlook exclusivity clauses that could limit your ability to collaborate with other companies or projects. Consulting a lawyer before signing is always wise – a legal professional can help you navigate the complexities of music contracts and ensure you’re not inadvertently signing away your creative freedom.

Choosing the right music management company is a pivotal decision that shapes the trajectory of your musical career. Prioritize expertise, industry connections, and a proven track record of success.

At GUIÓN PARTNERS, we don’t just manage artists. We become partners in their musical odyssey. We craft personalized strategies to navigate the intricacies of the music industry, leveraging our extensive network and experience to propel your artistic vision to new heights.

Remember, trust and open communication are the cornerstones of a successful partnership. Choose a management team that believes in you and your music, a team that will champion your sound and guide you toward achieving your musical dreams within the ever-evolving world of music.

With the right partner by your side, you’re well on your way to transforming your musical aspirations into a resounding reality. Now go forth, unleash your creativity, and let your music ignite the world!

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Hitting the Right Notes: Your Guide to a Roaring Music Tour https://www.guionpartners.com/music-touring/hitting-the-right-notes-your-guide-to-a-roaring-music-tour/ Thu, 18 Apr 2024 05:03:36 +0000 https://www.guionpartners.com/?p=12946 The stage lights are calling, and your music’s ready to ignite, but how do you fill those seats and transform your tour from a dream into a sold-out spectacle? Fear not, fellow musician, for this guide is your backstage pass to promotional prowess. Social Media Symphony These days, social media is your groupie chorus, amplifying…

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The stage lights are calling, and your music’s ready to ignite, but how do you fill those seats and transform your tour from a dream into a sold-out spectacle? Fear not, fellow musician, for this guide is your backstage pass to promotional prowess.

Social Media Symphony

These days, social media is your groupie chorus, amplifying your message to the farthest corners of the internet. Craft a strategic plan across platforms like Facebook, Instagram, and the newly christened X. Share captivating content – behind-the-scenes glimpses of rehearsals, snippets of new music, snippets of new music (because, let’s face it, can you have too much of a good thing?), and exclusive tour updates.

Think live streams – a chance to interact with fans directly, answer questions, and fuel excitement. Pin key tour dates at the top of your profiles, making them impossible to miss. Respond to comments and messages – these interactions build a community that feels invested in your journey. Remember, enthusiastic fans are your best promoters.

The Art of the Tour Poster

Your tour poster is a billboard for brilliance. Bold fonts for the event name are your attention-grabbing headline. High-quality images that capture the essence of your music are the visuals that reel fans in. Keep venue details clear and concise, like a perfectly tuned guitar solo. Dates and times in contrasting colors should stand out like a standout track.

Remember the pre-sale details! Place them prominently but ensure they don’t overpower the main attraction. Test colors on both screen and paper—a mismatch can be a sour note no one wants to hear. Avoid DIY disasters and enlist professional printing—it elevates the look and avoids costly reprints.

Target cafes, record stores, and social hubs for display – prime locations where your message can resonate with potential concertgoers. Consistency is key – maintain a cohesive visual theme across all promotional materials for maximum brand recognition.

Local Legends: Partnering with Influencers

Local influencers are the tastemakers of your tour. Find those whose sound aligns with yours and whose audience overlaps with your target demographic. These folks have a dedicated following who trust their recommendations, giving you access to a pre-sold fanbase.

Collaboration is a win-win. Offer influencers exclusive content in exchange for promoting your tour within their community. Be upfront about expectations – what kind of shout-outs are involved? Will they attend shows? Authenticity is the key here – foster genuine connections that go beyond a one-time transaction. This strategy can turn influencers into advocates, spreading the word organically and boosting ticket sales in each city.

The VIP Treatment: Pre-Sale Power

Reward your loyal fans with the gift of early access. Offer exclusive pre-sale tickets to your fan club or mailing list. This creates a buzz and incentivizes early commitment from your most dedicated supporters. Pre-sales not only generate initial sales but also act as a popularity gauge, helping with logistical planning for different tour locations.

Set purchase limits to ensure fairness and prevent reselling at inflated prices. This keeps the spirit of the pre-sale alive and allows more fans to enjoy the benefit.

The Power of Email

Email marketing is your direct line to fan engagement. Craft personalized messages that offer a sneak peek into the tour experience – backstage stories, setlist hints, anything to pique their interest. Include clear calls to action, making it easy for fans to secure their tickets for an unforgettable night.

Segmentation is your secret weapon. Tailor content to past behavior – offer early access deals to previous show attendees. Schedule emails strategically – aim for mid-month or end-of-month paydays to capitalize on increased purchasing power.

Press Play on Press Coverage

A well-planned press strategy can elevate your tour to legendary status. Identify key media outlets that align with your sound – local papers, music blogs, genre-specific magazines. Craft personalized pitches tailored to their readership. Instead of just listing tour dates, propose unique angles – the inspiration behind your latest album, the stories behind the songs, or behind-the-scenes anecdotes from life on the road.

Aim for features and interviews – these offer a deeper dive into your artistry and leave a lasting impression. Set specific goals – perhaps landing three major interviews per city? Track responses diligently and follow up without being intrusive. Remember, you’re not just seeking exposure. You’re aiming to tell compelling stories in places where potential fans are actively looking for new music.

The Harmony of Partnerships

Strategic partnerships can add powerful harmony to your tour. Seek local businesses or brands that complement your style. Offer them exposure through your events in exchange for their support—financial backing, merchandise production, or even providing services you need on the road.

Think co-branding opportunities – limited edition merchandise or venue sponsorships. This cross-promotion benefits both parties by exposing you to new audiences and offering your fans exclusive perks. Always ensure ethical partnerships that avoid misleading promotions.

Conclusion: The Encore

Promoting a music tour is an exciting yet strategic endeavor. By harnessing the power of social media, crafting captivating content, and fostering connections with influencers and local businesses, you can transform your tour from a dream into a resounding success. Remember, meticulous planning and creative promotion are the perfect harmony for an unforgettable live music experience. Now go forth, hit the stage, and let your music ignite the world!

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The Social Media Playbook: Winning Strategies for Sports Marketing https://www.guionpartners.com/sports-entertainment/the-social-media-playbook-winning-strategies-for-sports-marketing/ Fri, 12 Apr 2024 04:45:22 +0000 https://www.guionpartners.com/?p=12916 Forget shouting from the sidelines – in today’s sports world, social media is the MVP. It’s the direct line connecting teams, athletes, and fans, fostering a loyal and engaged community. From exclusive content to real-time interaction, social media offers a treasure trove of opportunities for sports marketers to score big. Let’s dive into the game…

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Forget shouting from the sidelines – in today’s sports world, social media is the MVP. It’s the direct line connecting teams, athletes, and fans, fostering a loyal and engaged community. From exclusive content to real-time interaction, social media offers a treasure trove of opportunities for sports marketers to score big. Let’s dive into the game and explore winning strategies.

Fan Engagement: Beyond the Scoreboard

Social media isn’t just about broadcasting updates but building relationships. Platforms like Facebook become virtual locker rooms where teams can have genuine conversations with fans, not just announce game times. This direct connection is key to building loyalty and even boosting ticket sales through targeted advertising.

Mobile-First: Keeping Fans in the Game

In our mobile-driven world, fans crave bite-sized content they can access anywhere, anytime. Social media delivers perfectly, with fast-loading apps and engaging content tailored for smartphones. This ensures fans never miss a highlight reel or a player’s inspirational message, keeping them connected even on the go.

Amplifying the Game: Creating Buzz Online

Exclusive content is the golden ticket to fan engagement. Give fans a glimpse behind the scenes, or let athletes share their pre-game routines on Instagram stories. Host live Q&A sessions on Twitter during games, transforming passive viewing into an interactive experience. This authenticity fosters a deeper connection between fans and their favorite teams and athletes.

Influencers: The New MVPs

Think LeBron James and Alex Morgan. These superstars leverage social media to connect with fans beyond their athletic prowess. By sharing personal stories and inspiring content, they build a loyal following that translates into brand loyalty for themselves and the teams they represent.

Going Viral: Content that Ignites the Passion

To create viral content, think like your fans. What makes them cheer the loudest? Humor, inspiration, and behind-the-scenes access are all winners. Use real-time interaction during games – encourage fans to tweet play-by-play or participate in live polls. This pulls them into the action, making them feel like part of the team.

Data-Driven Decisions: Targeting the Right Audience

Social media analytics are a goldmine for sports marketers. By understanding their audience, teams can tailor their content to resonate with specific demographics. Eye-catching graphics showcasing player stats or fun quizzes about the team keep fans engaged and fuel their excitement for game day.

Building a Community: Where Fans Unite

Social media platforms are the new stadiums where passionate communities gather. Platforms like Twitter and Instagram are buzzing with fan conversations and content creation. Teams can leverage this by encouraging user-generated content and responding to fan posts, demonstrating that they value their supporters beyond just ticket sales.

Monetization: The Business of Social Media

Social media has become a powerful marketing tool for sports organizations. Strategic content can drive sales of tickets, merchandise, and even sponsorships. However, the key is authenticity. Heartfelt stories resonate better than pushy sales tactics. By striking a balance, sports marketers can build relationships that translate into loyal fans and a healthy bottom line.

The Final Whistle: Social Media is the Game Changer

Social media has revolutionized sports marketing. It’s no longer about one-way communication but building a community where fans feel valued and engaged. By embracing these strategies, sports organizations can score big in the digital game, fostering lasting relationships with their most passionate supporters.

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The Power Play: How to Score Big with Athlete Endorsements https://www.guionpartners.com/sports-entertainment/the-power-play-how-to-score-big-with-athlete-endorsements/ Thu, 11 Apr 2024 05:12:56 +0000 https://www.guionpartners.com/?p=12952 The roar of the crowd. The flash of the cameras. The iconic athlete, a beacon of talent and inspiration. It’s a scene straight out of a championship game, but for brands, it can also be the opening act of a winning marketing play. Athlete endorsements are a billion-dollar industry, and for good reason. When done…

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The roar of the crowd. The flash of the cameras. The iconic athlete, a beacon of talent and inspiration. It’s a scene straight out of a championship game, but for brands, it can also be the opening act of a winning marketing play.

Athlete endorsements are a billion-dollar industry, and for good reason. When done right, they can catapult your brand into the hearts and minds of passionate fans. But just like a complex play on the field, success requires strategy. Here’s your playbook for leveraging athlete endorsements like a champion:

Drafting the Perfect Player

The first step? Selecting the right athlete. Forget just chasing star power. Look for someone whose values mirror your brand’s DNA. A champion for sustainability endorsing eco-friendly products? A fitness icon promoting your new workout gear? These authentic connections resonate with consumers and build trust.

Knowing Your Audience

Every team has its fans, and understanding yours is key. Who are you trying to reach? Young athletes might idolize rising stars, while seasoned sports enthusiasts often admire veterans. Picking an athlete whose fanbase overlaps with your target audience creates a natural bridge for your message.

Crafting a Winning Story

Don’t just throw your logo next to a famous face. Tell a compelling story that showcases the genuine connection between the athlete and your brand. Maybe it’s a community event that aligns with your shared values or the athlete using your product in their daily training. Remember, authenticity is the MVP.

Social Media Blitz

The digital age has transformed the endorsement game. Social media is your MVP for fan engagement. Create interactive content – polls, Q&A sessions, behind-the-scenes glimpses – featuring your athlete endorser. But remember, consistency is key. Find a posting rhythm that keeps your brand visible without spamming feeds.

Negotiating the Contract

It’s not just about the highlight reel. Negotiating a fair endorsement deal requires research. Know market rates and avoid overpaying or undercutting the athlete’s value. Consider a sports marketing specialist who understands current trends and can help structure a win-win agreement.

Tracking Your Wins

Every good coach monitors performance. Track key metrics like sales figures, website traffic spikes after athlete mentions, and social media engagement (likes, shares, comments). Analyze conversion rates – are fans taking action after seeing the athlete’s endorsement?

The Limited Edition Play

Want to create a buzz around your brand? Partner with your athlete for a limited-edition product. Think of signed jerseys, exclusive merchandise, or special offers available for a short period. Scarcity triggers human desire – the fear of missing out fuels interest.

The Final Whistle

Remember, athlete endorsements are more than just a marketing tactic. They’re about forging meaningful connections. By prioritizing authenticity, strategic execution, and audience understanding, you can turn this powerful tool into a winning formula for your brand. So, step onto the field, make your play, and watch the crowd erupt for your brand victory!

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Unleash the Live Music Magic: Opportunities and Strategies for Artists and Promoters https://www.guionpartners.com/music/unleash-the-live-music-magic-opportunities-and-strategies-for-artists-and-promoters/ Tue, 12 Mar 2024 04:46:20 +0000 https://www.guionpartners.com/?p=12919 Forget the pixelated playlists – the hunger for raw, unforgettable experiences is back, and live music is serving it up fresh. It’s a craving for connection, shared moments, and memories that digital just can’t satisfy. This trend is a golden opportunity for both artists and promoters, but navigating it requires a strategic touch. Buckle up,…

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Forget the pixelated playlists – the hunger for raw, unforgettable experiences is back, and live music is serving it up fresh. It’s a craving for connection, shared moments, and memories that digital just can’t satisfy. This trend is a golden opportunity for both artists and promoters, but navigating it requires a strategic touch. Buckle up, music lovers, because we’re diving into the heart of the live music resurgence.

The Scene is Booming: A Fusion of Sounds and Experiences

Live shows are erupting like a long-dormant volcano. Forget genre constraints – we’re witnessing a fusion revolution where jazz meets hip-hop and pop embraces techno. As a promoter, this means casting a wider net and exploring beyond traditional labels. Imagine a Vegas concert where you’re not just watching – you’re immersed in the music thanks to 3D audio and dazzling visuals. That’s the kind of cutting-edge magic transforming the live experience.

Capitalizing on the Demand: More Than Just Ticket Sales

But with a growing market comes shifting priorities. Be wary of the trend where festivals prioritize profit over community. Exorbitant ticket prices, VIP sections, and strict control measures can stifle the spirit of what makes festivals special – the freedom and shared joy of music. As a promoter, remember that authenticity is key – focus on creating experiences, not just selling tickets.

Reaching Your Audience: A Mix of High-Tech and High-Touch

To stand out in this thriving market, know your audience inside-out. What makes them tick? Tailor your message to spark their excitement for a night of live music. Building relationships with artists and agents gives you an edge, unlocking access to hot acts and insider deals. Craft a multi-pronged marketing strategy using social media, face-to-face interactions, and even creative partnerships – like local restaurants offering pre-show bites.

Artist Management: Filling the Void with Unforgettable Experiences

As an artist manager, your role is to fill the void created by the digital deluge. Live music is about connection, joy, and energy. Ensure each concert captures that magic with meticulous planning. Consider offering safe transportation options and intimate experiences to further connect with fans. Remember, it’s about more than just booking gigs – it’s about creating lasting memories that fuel the live music scene we all love.

Strategic Booking: Playing to Packed Houses and Bigger Stages

As an artist, play where the fans are. Research venues with strong live music following and cities are known for their love of music. Analyze past event data – yours and similar artists – to identify optimal timing. Consider weekends and holidays when people are actively seeking entertainment. Festival appearances offer massive exposure – a single slot can draw thousands!

Monetizing the Moment: Every Gig Matters

Live shows are your golden opportunity to impress and sell out larger venues. Think Madison Square Garden crowds and lucrative gigs exceeding a year’s worth of radio plays. Start small and hone your craft through frequent performances. Each gig, whether for five or 500 people, is a stepping stone. Embrace every opportunity to shine on stage and grow your reach.

Building Fan Loyalty: More Than Just Music

A captivating live performance is about more than just the music – it’s about building memories. Every note can transform casual listeners into die-hard fans. Imagine your energy electrifying the crowd, creating a shared experience in smaller, intimate venues. Live shows are stories waiting to be told, shared with friends, and cherished for years to come.

The live music renaissance is a vibrant market brimming with opportunities. Whether you’re an artist, promoter, or simply a passionate fan, embrace the chance to connect, create, and experience the magic of live music. Let the music be your guide, and remember, every note played is a step towards a future filled with sound and emotion.

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How Much Do Artists Actually Make From Streaming Services? https://www.guionpartners.com/music/how-much-do-artists-actually-make-from-streaming-services/ Tue, 27 Feb 2024 13:38:54 +0000 https://www.guionpartners.com/?p=12767 Artists often wonder about earnings from streaming services. Streaming royalties are a hot topic, as musicians balance them with other income streams like merchandise sales. Live Event Commerce platforms offer insights into this evolving landscape by examining updated metrics and providing tools for music management and promotion. These platforms help artists understand what selling merch…

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Artists often wonder about earnings from streaming services. Streaming royalties are a hot topic, as musicians balance them with other income streams like merchandise sales. Live Event Commerce platforms offer insights into this evolving landscape by examining updated metrics and providing tools for music management and promotion.

These platforms help artists understand what selling merch versus accruing thousands of streams means in real dollars, which is crucial information in an industry where visibility across revenue channels is key to sustainable success.

Understanding Artist Streaming Revenue

Understanding artist streaming revenue could feel like a maze. It boils down to this: artists earn from streams but not much per play. Spotify’s model pays about $0.004 each time you listen to a song!

To hit the million-dollar mark in royalties alone requires an astonishing 250 million streams. In contrast, merchandise sales show up as large chunks of income; just one band tee at $35 is nearly equivalent to 9,000 streams. While millions might stream your music, making some profit and selling merch often bring more cash fast, even for smaller bands playing live shows.

Remember, though, Live Event Commerce platforms can help optimize these earnings and manage tour merchandising effectively, a big plus for those running their own musical gig or managing others in the business.

Navigating Music Platforms’ Payout Structures

When you look at payouts per stream, they’re not all the same. Each platform has its own way of dealing with money. It’s often less than what it starts out as due to deals with labels and more.

For a start, Spotify might give about $3 for every thousand times your song plays. But don’t just take these numbers and run; real earnings shift a lot by different details like where listeners are or if they’ve paid up for their tunes. Do you want an idea of what cash could come in from that hit track on streaming services?

An online calculator can help there. They take your streams and give you an estimate. Remember the term ‘album equivalent units’? Think 1,500 streams equaling one album sale; that’s how it works in most cases around here when we talk about sales figures today.

Maximizing Earnings from Digital Streams

To boost your digital music earnings, focus on each play. Each song stream earns you a tiny bit of cash. Think fractions of a penny. As streams add up, so do these little amounts, but it’s not as easy as hitting the ‘upload’ button and watching dollars roll in.

Big names often see more money. They have hits that fans play over and over. If you’re new or less known, this system might seem tough since getting those massive play counts is harder for you. The industry has changed: long gone are the days when selling albums was enough to make a living for most artists.

Singles rule the streaming world, which can hurt album sales and artist income. This shift means creativity takes a hit sometimes, with songs molded to fit what gets streamed most rather than artistry leading the way. Merchandise and live shows become crucial then for extra cash flow outside those unpredictable streaming paychecks!

Remember, though, that consistent musical output keeps listeners hooked. It’s a delicate balance to strike, indeed.

Strategies for Promoting Stream Counts

Boosting your stream counts requires knowing who’s in play. The artist, record label, and distributor all factor into getting music online. Usually, artists tap a distributor to get tunes onto platforms; labels sometimes fill this role, too.

Once streaming kicks off, royalties are owed to the “right holders.” That could be you if you’re going solo or your label if they’ve got you on board. Post-streaming cash splits amongst these players. Remember that premium subscribers bring in more dough than free ones, about nine times as much per person!

So what can an artist do? Focus efforts on drawing listeners towards those Premium accounts where revenue is juicier!

Leveraging Social Media for Listener Growth

To grow your listener base, tap into social media’s power. It’s where fans hang out. Start by sharing snippets of songs that tug at heartstrings or get feet tapping, music that makes a person stop scrolling and listen.

Pair these with eye-catching visuals or behind-the-scenes clips to forge a deeper connection. Engage daily: reply to comments, join conversations, and show you’re more than just an album cover. Use hashtags smartly so those searching for new tunes find yours.

Collaborate with influencers who resonate with your vibe. When they share your track, their followers become potential fans, too! Track what works and repeat the magic formula.

Music Management’s Role in Royalty Increase

In music management, the focus is on boosting royalties. Make sure songs get played more. They work with streaming services to feature tracks in popular playlists, which increases plays and exposure.

Managers also push for better royalty deals directly with these platforms. This can mean a serious pay hike for artists you love.

Analyzing Successful Artists’ Streaming Models

In streaming, big names win. They can set better deals. She and stars like her get more than bands with fewer fans. Smaller acts struggle more now than before the internet changed music.

SoundCloud tried a user-centric plan to fix this gap. It pays artists based on who listens to them, unlike Spotify, which just splits money from all users in one go. But most artists still don’t see much cash from streams, struggling even with 100k monthly listeners on Spotify, and it’s worse for those out of the spotlight since live shows stopped due to health concerns worldwide.

Streaming services have revolutionized music, giving artists global reach. Yet, the revenue from these platforms often falls short of expectations for many musicians. You might find that earnings per stream are quite small.

GUIÓN PARTNERS knows it takes millions of plays to make a living solely from streaming income. Diversifying sources and strategic partnerships can boost overall earnings significantly beyond what streams alone provide. Thus, knowledge and guidance prove essential in navigating this new digital landscape effectively for optimal financial outcomes within your artistic career.

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The Power of AI in the Music Industry https://www.guionpartners.com/music/the-power-of-ai-in-the-music-industry/ Tue, 27 Feb 2024 12:47:28 +0000 https://www.guionpartners.com/?p=12764 You’re about to witness a revolution in the music landscape as artificial intelligence reshapes how you create, produce, and enjoy tunes. AI simplifies complex tasks like mixing sounds to perfection or mastering tracks with ease. But think for a moment: does this technology threaten time-honored musical craftsmanship? Voices of celebrated artists can now be mimicked…

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You’re about to witness a revolution in the music landscape as artificial intelligence reshapes how you create, produce, and enjoy tunes. AI simplifies complex tasks like mixing sounds to perfection or mastering tracks with ease. But think for a moment: does this technology threaten time-honored musical craftsmanship?

Voices of celebrated artists can now be mimicked by machines. Where does that leave authenticity? Take Johny Edouard from Eastmain Studio. His expertise blends life’s melodies with tech innovation but also casts light on the tension between human artistry and robotic precision. Artificial intelligence isn’t just coming. It’s already playing your song.

AI-Driven Music Composition

Artificial intelligence reshapes how songs are made. You know that feeling when a tune hums in your brain, unique and catchy? Now imagine an AI composing it.

That’s right! Machines learn styles from Beethoven to the Beatles and then create fresh tracks. Not just background music but pieces with depth, ones you might hear on the radio. Johny Edouard plays a role here, too. His studio uses these tools to craft new sounds or even finish half-written scores by artists long gone!

Think about what this means: musicians collaborating across time itself! But hold on, a question lingers over authenticity. If a bot mimics Elvis or Ella Fitzgerald perfectly, where do we draw the line between tribute and copycat?

It stirs debate indeed as artificial creativity meets human artistry head-on in today’s tunes swirling through your headphones thanks to algorithms that understand rhyme and rhythm deeply enough to compose them. With each beat created by code-based composers comes excitement tinged with caution amongst those who ply their trade, creating melodies meant for moving hearts rather than data points shifting within software parameters.

Intelligent Music Production Tools

You, the modern musician, can refine your sound with AI tools. Imagine plugging in software that smooths out audio clips and adjusts volumes, a smart plugin detecting volume peaks and dialing them down for a clean result. This technology learns from each track’s unique profile to ensure listeners enjoy every note without distraction.

Beyond fixing errors, AI steps into creativity, too. It doesn’t invent new music genres but uses its deep learning prowess to echo those you love. Think EDM beats produced faster, keeping true to what makes dubstep tick in production as well.

It offers more than melodies. It hands over textures and rhythms while streamlining dull editing tasks so you can craft artistry quickly. But don’t forget that issues of copyright bubble up when AI reproduces tunes across different users, an area that is untangled in law books.

Customized Listening Experiences with AI

AI shapes how you hear tunes, tailoring songs to your taste. Imagine software learning what beats move you, the vocals that stir you deep down. It swiftly sorts through millions of tracks, old hits, and fresh drops alike.

Then it crafts playlists just for you ones that feel like a friend made them, not some robot’s guesswork. This tech gets smarter with each song played or skipped, and understanding tastes finer than before. You might find new favorites among genres never explored or artists yet discovered by mainstream ears thanks to this sharp AI listening tool working its magic in silence behind every beat and harmony heard.

Revolutionizing Talent Discovery through Algorithms

Algorithms are changing the way we find new talent in music. Think of AI as a tool that can sift through noise to spot a gem. It learns what good music patterns sound like by studying lots of songs, kind of like how you learn your favorite tunes.

After training, it can offer up bits and pieces like chords or beats that match an artist’s style. But there’s worry, too. People think machines might make all tunes feel the same or push real musicians out. Yet this tech is really about mixing the human heart with machine smarts to cook up something fresh, a partnership for crafting hits unlike any before.

As things get smarter, expect even cooler collabs between artists and algorithms shaping tomorrow’s charts!

Enhancing Live Performances Using AI

AI helps you, the artist, in more ways than just creating tunes. It’s there to do the work that might bore you or take up time better spent on your art, like writing songs in a pinch or spreading the word about your gigs online. This lets new listeners find you more easily. Imagine reaching fans far and wide without added hustle.

Yet let us not forget: it’s real moments with people that spark magic in music. So, as AI takes over certain tasks, remember to keep honing what machines can’t mimic – the raw live shows and personal tales only you tell through melodies. Keep those connections alive!

AI’s Role in Royalty Distribution Management

In the world of music, AI plays a key role in managing royalties. It tracks when and where songs play across different platforms. This ensures artists get paid fairly for their work.

Think about how many times a track might stream online or on the radio; it’s huge! Without smart tech to monitor this, lots can slip through the cracks. AI systems accurately and quickly collect data from countless sources. We’re talking streaming services, digital radios, and even live venues here. They use powerful algorithms to sort out who should earn what from each play with incredible precision that manual methods just can’t match.

AI transforms the music industry, tailoring songs that resonate with listeners worldwide. GUIÓN PARTNERS harnesses this technology, analyzing trends to keep artists ahead. With AI’s deep learning capabilities, you can predict hits before they’re even released.

This innovative approach not only streamlines production but also unlocks new creative horizons for musicians everywhere. Embrace this cutting-edge tool through GUIÓN PARTNERS; lead in an era where tech-driven melodies define musical success.

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When is The Best Time to Release a Song? https://www.guionpartners.com/blog/when-is-the-best-time-to-release-a-song/ Thu, 16 Nov 2023 07:08:49 +0000 https://www.guionpartners.com/?p=12599 You understand that releasing a song on the correct date is crucial for successful music promotion. That’s why it’s important to have an experienced and well-organized music management team that can help you decide the best time to launch your latest track or album. They will look at things like market analysis, digital trends, genre…

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You understand that releasing a song on the correct date is crucial for successful music promotion. That’s why it’s important to have an experienced and well-organized music management team that can help you decide the best time to launch your latest track or album. They will look at things like market analysis, digital trends, genre conventions, competition releases, etc., to determine what the optimal time period would be.

It won’t always be easy, as there are many factors that could affect when you choose – but with careful planning from industry professionals, this decision can become much easier!

Planning the Release Date

When releasing a song, it’s crucial to have the right release date and timing. Knowing when to launch your new tune can help maximize its reach as well as make sure that you don’t miss out on any opportunities due to being too early or late with its release. There are various factors that need to be considered while deciding on an optimal time frame for launching the single, such as the seasonality of music releases, artist availability, and promotional campaigns.

You should take advantage of current trends to guide your decision-making, but also be prepared just in case something changes along the way so that strategies can adapt accordingly.

Promoting Around Holidays and Events

When it comes to releasing a song, holidays and events provide great opportunities for gaining traction. Scheduling your release around them can result in increased visibility online. It’s important to research the dates for any upcoming event or holiday that seems relevant. Hence, you have enough time to plan an adequate promotional strategy on social media as well as other platforms.

This could be done by creating visuals uniquely related to the day, such as memes, while also engaging followers through trivia contests and giveaways or partnering up with influencers who are participating in similar activities already. These tactics keep listeners excited about what’s coming next!

Doing this will help build anticipation within fans coupled with strategic marketing techniques leading up to the launch date, which is where all efforts should be directed at maximizing success potential.

Current Music Trends

It’s best to plan for the release ahead of time. This allows you to take advantage of certain calendar moments that might work in your favor when it comes to gaining attention and engagement from listeners. However, having too long a timeline can sometimes create more problems as music trends come and go quickly.

You should consider how quickly other songs similar to yours are being released by others in order to stay competitive! Finally, look out for special platforms or sessions where emerging artists may be given extra exposure. These could help leverage your new single if timed correctly with its launch day.

Overall, there’s not one specific answer that works well every time. Planning is important, but understanding what kind of wave you’re currently riding gives an indication of whether pushing the button now or at another moment would have better results overall!

Impact of Streaming Platforms

It’s essential to consider the impact of streaming platforms when it comes to releasing a song. Although these platforms provide an opportunity for artists and bands to reach new audiences, their algorithms and practices can also have negative implications, such as reducing music discovery or creating intense competition between certain genres. For example, the Centre for Media Transition reported that some major digital services prioritize particular types of artist releases over others due to genre-specific auto-generated playlists.

Payouts from streaming may be unfair. This is because they determine how much money a creator earns based on the number of users who play different songs in their catalog. This is instead of paying them equally per stream across all tracks in their repertoire, regardless of the viewership numbers.

Furthermore, data collected by streaming providers might not always reflect accurate musical trends. This could disable smaller creators’ access to dependable real-time analytics information necessary to ensure success online. Larger creative companies with more funds enjoy these benefits disproportionately compared to independent musicians who cannot benefit from this type of knowledge advantage without spending financial capital upfront.

Genre-Based Strategies

Knowing the genre-based strategies when it comes to releasing a song is crucial. As certain genres of music flourish in particular seasons, you can adapt your plan accordingly. If you have an upcoming release with a hip-hop or EDM feel, then summertime may be the best time to drop it.

These types of songs are more upbeat than traditional holiday tunes and will stand out amidst the activities that people do outdoors during those months. People tend to attend festivals or other events and party in the summertime, so a beat like this will hit just right. On the other hand, if your project leans into jazz, acoustic folk, or Americana sounds, its familiarity with holidays like Christmas can sync up perfectly for seasonal streaming numbers, too!

Timing plays an important role when it comes to promotional campaigns, both on social media and radio. A wide range of songs are promoted at this time of year, and content scheduling tools such as Hootsuite and Buffer make digital marketing easy for artists and labels. They can target specific demographics quickly across multiple online channels while creating their own hype cycle with teasers, single cover art, etc.

Additionally, traditional advertising mediums can be used in parallel.

Maximizing Impact with Timed Releases

You should always consider the current climate to determine what is ideal for your own release schedule. Some genres are more popular at certain times of year than others, and you can use this knowledge when crafting promotional strategies. For example, ballads might do better around holidays or occasions where people tend to be in a sentimental mood, such as Valentine’s Day or Christmas time.

Streaming platforms have made it much easier to spread content widely, yet there is no single formula for determining when a release will be successful. Releasing at the right time is dependent on the context in which it is released – this must be thoroughly researched before drawing any conclusions about a product’s success on launch day.

Releasing a song should be done strategically. Time plays an important role in the success of your release, as it affects how people interact with your music and who will discover it. Consider the day, time zones, holidays, and influencer schedules – all of these factors can have a great impact on whether or not your track gets heard by its intended audience.

It’s essential to do research beforehand so that you can plan for maximum exposure when releasing new content! At GUIÓN PARTNERS, we specialize in making sure our clients’ releases get the attention they deserve through detailed planning and creative execution strategies. Don’t limit yourself. Work with us to reach potential fans around the globe at just the right moment!

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5 Things to Look For in an Artist Management Deal https://www.guionpartners.com/music-management/5-things-to-look-for-in-an-artist-management-deal/ Thu, 16 Nov 2023 07:01:22 +0000 https://www.guionpartners.com/?p=12595 Are you an aspiring musician looking to get a management deal? There are many aspects that come with signing one. It’s essential to understand what contracts and agreements should be in place so your music career can benefit from the resources of a manager. First off, do some research on successful artist management deals and…

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Are you an aspiring musician looking to get a management deal? There are many aspects that come with signing one. It’s essential to understand what contracts and agreements should be in place so your music career can benefit from the resources of a manager.

First off, do some research on successful artist management deals and read up on the typical terms and conditions – clauses such as branding rights and commission rates could make or break how well your musical venture goes!

Additionally, look for services like touring opportunities and marketing strategies that add value to your management agreement. Most importantly, though, check out any performance bonuses included in order to maximize revenue earned from this alliance.

1. Financial Compensation

When you’re looking to sign with an artist management agency, one of the most important elements is how they manage financial compensation. Depending on your agreement and contract terms, this can have a significant impact when evaluating a deal offered by an agency. The right deal should compensate both sides fairly for their time and effort put into building success, as well as protecting rights such as royalties earned from commercial use of music or merchandise sold.

Be sure that any arrangement provides clarity regarding commission rates taken against profits made, so it’s helpful to do research online ahead of accepting anything in writing. Additionally, confirm details like who pays taxes related to contracted income, which shouldn’t leave either party out-of-pocket at unexpected times during the process anyway!

2. Creative Control

It’s essential to ensure creative control in an artist management deal. This means that the artist should have full say and ownership of their work, products, and appearances. Among other items, such as merchandise sales, it’s vital for the musician or band to own all rights related to their artwork, including cover art and music videos they create or are actively involved with.

It’s also important that you have a revenue split understanding between yourself (if applicable, artist/band) and your manager so everyone knows where the money goes when royalties come through from streaming services. Furthermore, any contracts help protect both parties against misunderstandings, including licensing deals, which need clear language around usage rights, e.g., who owns licensing fees and how those will be shared among artists.

Finally, there should be a quality standard set by each party in regard to what type of shows, tours, albums, singles, etc.

3. Representation Services

You may also be able to come across artist managers who can provide legal advice and financial representation services. Before signing any dotted lines, it is important to be sure that you are comfortable with the manager’s understanding of your rights as an independent musician. This includes accounting, taxation, royalties, and revenue shares from live shows or streaming sites.

All of this should be outlined within the contract agreement. Make sure to read it carefully before agreeing to anything. Make sure that they have experience in dealing with these matters, as it could make a difference to your bottom line down the track.

Ask them what other clients they represent, too; their portfolio might give you insight into how well-connected they are within music circles, which is always helpful for making connections! Finally, take time out before committing yourself. Weigh up if there will actually be enough benefits gained by entering into such a deal.

4. Connections and Networking Opportunities

In addition to the contractual aspects of a deal, it’s important for an artist’s career and growth potential that they consider the connections and networking opportunities available. Working with established talent management agencies can provide access to experienced professionals who have extensive industry contacts in record labels, publishing companies, and booking agents. Your manager should be confident in creating positive collaborations between you and other artists as well as your own projects.

This could involve support or promotional activities from radio networks, streaming platforms, and even online influencers, which will ultimately increase visibility on multiple fronts. Ultimately, these relationships must benefit both parties involved, so be sure to ask what kind of services are currently in place by previous clients, if any exist.

5. Contract Length and Flexibility

The contract length and flexibility are important factors to consider for any artist. Deciding on a fixed-term or open-ended deal is up to you and what works best with your career plan. Consider negotiating provisions included in the agreement that allow more freedom of choice if certain conditions are met along the way, such as touring extensively or having several successful albums released during their stay on your label.

It can be very helpful to have terms written into the final document. These terms should define time frames for both sides to agree upon when it comes time for renewal or termination of the arrangement. Doing so will ensure that there is no confusion about expectations ahead of time.

Lastly, make sure every detail, from royalty percentages to recoupment statements, is outlined clearly within each section so there will be a clear understanding later down the road should misunderstandings arise while working together.

Artist management is a pivotal role in any musician’s career. It requires an understanding of the music industry, legal and financial aspects, as well as strong interpersonal skills. To make sure you get the best deal as an artist, it’s important to consider all factors, such as potential advances on royalties earned from record sales or other activities connected with your brand.

Carefully evaluate each contract, including copyright agreements for rights ownership, length of agreement terms, use clauses for exploitation income versus direct sale profits, and transparent royalty payment structures that are clearly understood by all parties involved. GUIÓN PARTNERS can help secure long-term success within the ever-changing landscape of today’s music business, ensuring artists maximize their creative talents’ potential while building lasting relationships with fans worldwide.

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