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music management companies

Understanding What Music Management Companies Do and Why to Get One for Your Band

Music serves a critical role in human lives, from creating pleasure to improving the mood and evoking nostalgic feelings among the listeners. With the increasing demand for good music across the world, music management companies have become a thriving business idea, and you probably wonder how and why.

Unknown to most people, good music is an expansive aspect that goes beyond great lyrics and videos. Regardless of how talented an artist can be—from writing and rapping to poetry and singing – they always need a good music manager by their side.

Music management companies perform a range of roles to ensure the success of bands or individual artists. But first, we will begin by defining who an artist manager is.

What is a Music Management Company?

Based on the work they do, defining an artist manager is not something easy. There are multiple ways of defining these professionals, depending on their obligations. The most basic way to define a music manager is someone who represents the interests of their client – a band or singer. These managers can operate independently anywhere they choose or they can be signed to major music management companies such as GUIÓN PARTNERS.

Why Do Artists and Bands Need Management Companies/ Managers?

Every band or artist reaches a growth phase where they exclusively focus on creating music and handling the relevant tasks. In such moments, they need a competent and experienced professional to guide and support them throughout their growth.

These management companies serve as a buffer to the external world – dealing with lawyers, agents, requests, and many other things that can overwhelm the artist. As an artist, you can easily become inundated with demands and requests from the surrounding world. However, you will neither feel the pressure nor get distracted with a good manager.

How Can a Management Company/ Manager Help Your Band?

As mentioned above, the primary role of music managers is to represent your interest as their client and guide you towards the growth of your music career. However, the roles can further be broken down:

Band Growth and Development

Every band exists to meet the needs of their fans – listeners – by producing the best music and growing to higher levels every day. The managers team up with relevant executives to help grow their clients and make them better individuals or bands.

Besides, they also source for partnerships with reputable songwriters, producers, and other artists with the intent of developing the brand. Through these collaborations and connections, you can tremendously grow to achieve your goals – musical and nonmusical.

Recording Deals

Record deals are a vital aspect of any artist or band’s musical career. As the band focuses on polishing their lyrics, songwriting skills, and vocals, the manager should search for record deals and negotiate them in favor of their client’s interests.


Artist managers are also responsible for ensuring that their clients get the best share of publishing deals. Besides submitting copyright papers for their clients’ songs, they also fight for the highest possible royalties for collaborations.

Importantly, music managers are also responsible for sourcing ads, TV shows, movies, videos, and games to feature their clients’ songs – it is a significant way to generate revenue. In the event of promotional tours, these managers also plan everything and market their clients’ music maximally.