An Increase in Awareness of Gender Inequality in The Media and Entertainment Industry Is Growing
The level of inequality in the media and entertainment industry is growing. With awareness and consciousness, we can change that.
Many people don’t know about the gender gap in the media and entertainment industry, but it is there. Studies show that men are more likely to be hired than women, and they are paid more.
A recent report by the British Film Institute (BFI) shows that 85% of producers listed on their database were male, and only 5% were female.
Furthermore, only 3% of directors registered on their database were women.
The gender gap in the media and entertainment industry doesn’t just start at hiring practices or pay discrepancies. It begins when children are young with gendered toys, clothes, TV shows, movies, etcetera.
It is vital to change the discrepancy of representation in the media industry for everyone to be on an equal playing field. With more female and minority representation, we can better represent the entire population and give voices to those who might not otherwise be heard.
The awareness and the need for diversity are growing regarding gender inequality in the media and entertainment industry. This has been sparked by the #metoo movement and various campaigns such as Time’s Up, founded by Hollywood figures such as Reese Witherspoon, Emma Stone, and Shonda Rhimes to combat sexual harassment and assault. Stone has been criticized for her recent Vanity Fair cover in which she is posing with a broom in a suggestive pose. In contrast, Schumer has been called out for her jokes that perpetuate the sexist and misogynistic culture in the United States.
The statistics show that this problem will not disappear unless we actively work towards diversity.
Social media has played a significant role in generating interest, conversation, and debate on gender inequality issues, leading to people calling out other celebrities (primarily men) who perpetrate this inequality.
Research suggests that women are still locked out of top roles in media and entertainment. The Federal Communications Commission has worked to eliminate pay disparities between men and women, but it is unclear how much progress has been made. Women are also underrepresented in production companies, agencies, and brands.
The content produced by production companies, agencies, and brands is heavily biased towards men. Women are underrepresented in the content because they are less relevant to the audience because of an underlying assumption. This is because of implicit bias; messages with women are rated as less persuasive than messages without women.
Awareness and Diversity are Starting to Make Gender Equality Happen
According to the founder of GUIÓN PARTNERS, LINDSAY GUIÓN’, “Women make up only 49% of the total workforce in media and entertainment-but they are mostly concentrated in lower-level positions. In the past few years, several women have made it to the top in various industries, including CEOs and founders. More women at the lower levels of the corporate ladder in media & entertainment are moving up faster than men”.
Women are getting ahead of men in the media and entertainment industry. The top female executives in Hollywood go up the corporate ladder more often than their male counterparts. Women also make up a more significant share of new hires at the lower levels of the corporate ladder, according to a study by American University.
Times are changing. Awareness and diversity are the main focus of women becoming equal to men in society.